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🚀 Go-To-Market Strategy

BayanCore's go-to-market (GTM) strategy minimizes sales friction and accelerates adoption by leveraging a regulatory catalyst (ZATCA Phase 2) as a customer acquisition wedge.

1. The Market Wedge: ZATCA Phase 2 Invoicing​

Rather than selling "full ERP replacement" on day one, which carries high implementation friction, BayanCore enters companies through their most acute pain point: compliance invoicing.

[ZATCA Phase 2 Invoicing Wedge] ──> [Bank Reconciliation & AP OCR] ──> [Full ERP & HRMS Expansion]

Why this Wedge Works​

  • Forced Buying Cycle: ZATCA Phase 2 waves hit small and medium businesses continuously. Non-compliance leads to heavy financial fines, making software migration an operational priority.
  • Low Initial Friction: Re-pointing invoice generation to BayanCore is faster than migrating a complete historical database.
  • Immediate Value: Customers experience the modern UI and automated ZATCA clearance within days, building trust.

2. Pricing Model​

Our pricing is designed to fit Saudi SME budgets, sitting between cheap, compliance-poor tools and expensive legacy enterprise suites.

SaaS Subscription Tiers (Estimated)​

  • Basic Tier (SAR 2,500/month):
    • Up to 5 users.
    • Core Financials, Standard Sales, and basic ZATCA B2C reporting.
    • Standard email support.
  • Pro Tier (SAR 5,000/month):
    • Up to 20 users.
    • Advanced Sales/Purchase, multi-warehouse inventory, GOSI/WPS payroll (up to 30 employees), ZATCA B2B clearance.
    • WhatsApp integrations & OCR receipt capture (up to 200 receipts/month).
    • Priority support (<4h response).
  • Enterprise Tier (Custom pricing):
    • Unlimited users.
    • Full contracting module (BOQ, retention), custom approval workflows, multi-company consolidation, dedicated OCI database instance.
    • Dedicated Account Manager & 24/7 emergency support.

One-Time Implementation Fees​

  • Standard Setup (SAR 15,000): Data migration (customers, vendors, chart of accounts), role config, ZATCA sandbox simulation, and staff onboarding.
  • Custom Integrations (T&M): Syncing with existing e-commerce storefronts (Salla, Zid) or custom legacy databases.

3. Pilot & Beta Rollout Strategy​

To validate system reliability under real load, BayanCore executes a phased rollout (aligned with Phase 7 of the PDLC).

The Pilot Cohort​

We target 3 to 5 select Saudi clients representing different high-potential verticals:

  1. Wholesale Trading & Distribution: High B2B invoice volume to stress-test ZATCA B2B pre-submission clearance latency (<2s target).
  2. Professional Services Est.: Focuses on expense logging, progress billing, and mobile owner approvals.
  3. Saudization-Intensive SME: Focuses on GOSI calculations, Qiwa onboarding, and automated bank WPS file creation.

Exit Criteria for General Availability (GA)​

  • 30 Days Continuous Live Operations without critical (P1) data loss, downtime, or security incidents.
  • FWCR (First-Workflow-Completion-Rate) >80% across all cohort users.
  • ZATCA clearance success rate >99.9% on first attempt.
  • NPS score >40 from cohort administrators and owners.